Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs). By optimizing your Shopify store for SEO, you can attract more organic traffic to your site, which can lead to increased sales and conversions.
Here are 5 ways to improve your Shopify store's SEO:
Do keyword research. The first step to SEO is to identify the keywords that your target audience is searching for. You can use a keyword research tool like Google Keyword Planner to help you find relevant keywords with low competition.
Search Engine Land
Optimize your product pages. Your product pages are some of the most important pages on your Shopify store, so it's important to optimize them for SEO. This includes using relevant keywords in your product titles, descriptions, and images.
Shopify
Use clean and organized URLs. URLs are another important factor for SEO. Make sure your URLs are short, descriptive, and easy to read.
Take advantage of alt tags. Alt tags are the text that appears when an image is not able to load. They are also used by search engines to index images. Make sure to include relevant keywords in your alt tags.
Pluginuseful Help Center
Use header tags wisely. Header tags are the titles of your headings and subheadings. They are used by search engines to understand the structure of your content. Make sure to use relevant keywords in your header tags.
Uplinkly Software
By following these tips, you can improve your Shopify store's SEO and attract more organic traffic to your site. Book a FREE consultation with us to learn how we can help you elevate your store.