Google Ads has announced new customer acquisition goals to help fashion merchants combat rising costs and prepare for Quarter 4 of 2023. The new goals are designed to help merchants improve their targeting, bidding, and measurement, and to get more out of their Google Ads campaigns.
New Customer Acquisition Goals
The new customer acquisition goals are:
- Reach new customers: This goal is designed to help merchants reach new customers who are interested in their products or services.
- Increase brand awareness: This goal is designed to help merchants increase awareness of their brand among potential customers.
- Drive website traffic: This goal is designed to help merchants drive traffic to their website.
- Generate leads: This goal is designed to help merchants generate leads from potential customers.
- Drive sales: This goal is designed to help merchants drive sales from potential customers.
How to Use the New Customer Acquisition Goals
To use the new customer acquisition goals, merchants will need to create a new campaign or edit an existing campaign. Once they have created or edited a campaign, they will need to select the customer acquisition goal that they want to use.
After they have selected a customer acquisition goal, merchants will need to set a budget for their campaign. They will also need to choose their targeting options and bidding strategy.
Once they have set their budget, targeting options, and bidding strategy, merchants can launch their campaign.
How the New Customer Acquisition Goals Can Help Fashion Merchants
The new customer acquisition goals can help fashion merchants in a number of ways. First, the goals can help merchants improve their targeting. By targeting the right people with their ads, merchants can increase the chances of getting a return on their investment.
Second, the goals can help merchants improve their bidding. By bidding the right amount for each click, merchants can get more out of their Google Ads campaigns.
Third, the goals can help merchants improve their measurement. By tracking the results of their campaigns, merchants can see what is working and what is not. This information can be used to improve future campaigns.
How to Contact Domin8 Digital
If you are a fashion merchant who is interested in learning more about the new customer acquisition goals, you can contact Domin8 Digital. Domin8 Digital is a Digital Marketing Agency, specialised in marketing for Fashion Brands, that can help you audit your store and Google Ads for free.
To contact Domin8 Digital, you can book a free consultation here or email hello@domin8.digital