Email triggers can be a powerful tool for fashion merchants to increase engagement, loyalty, and sales. Email triggers are automated emails that are sent to subscribers based on their behavior or actions.
Here are some ways that fashion merchants can use email triggers to their advantage:
Abandoned Cart Emails: These emails are triggered when a customer adds items to their cart but doesn't complete the purchase. Abandoned cart emails can include a gentle reminder about the items left in the cart, as well as any incentives like a discount code to encourage the customer to complete their purchase.
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Welcome Emails: These emails are triggered when a customer signs up for your email list. Welcome emails can include a personalized greeting, a brief introduction to your brand, and any special offers for new subscribers.
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Post-Purchase Emails: These emails are triggered after a customer has made a purchase. Post-purchase emails can include order confirmation, shipping information, and any other details about the purchase. You can also include a call-to-action to encourage customers to leave a review or share their purchase on social media.
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Re-Engagement Emails: These emails are triggered when a customer has been inactive for a certain period of time. Re-engagement emails can include a special offer or a reminder about new products to encourage the customer to come back to your store.
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Overall, email triggers can help fashion merchants increase engagement, build loyalty, and drive sales. Book a free 30-minute call today and learn how we can help you set up and maintain email triggers.