Client: Confidential
Industry: Fashion & Eyewear
Platform: Shopify
Project Period: Q1 2023
Tools Used: Klaviyo, Attentive, Meta Ads, Shopify Analytics
🚀 Results Achieved (January 1 – February 15, 2023)
| Metric | Result | Change |
|---|---|---|
| Total Sales | $22,339.16 | ↑ 33% YoY |
| Sessions | 17,990 | ↑ 50% |
| Visitors | 16,989 | ↑ 52% |
| Returning Customer Rate | 42.5% | ↑ 7% |
| Mobile Sales (iPhone) | $6,780.79 | ↑ 745% |
| Mobile Sales (Android) | $2,026.45 | ↑ 479% |
📊 Data sourced from Shopify Analytics — Q1 2023
🧠 The Challenge
The client, a fast-growing DTC eyewear brand, was seeing moderate traffic but struggled with customer retention, inconsistent conversion rates, and poor mobile performance.
They needed a retention-first marketing strategy that didn’t rely solely on paid ads, while still growing revenue month-over-month.
🛠️ Our Strategy: Build a Revenue Engine with Retention + Automation
We designed and deployed a complete retention ecosystem, blending Klaviyo email automations, SMS marketing, and paid retargeting to improve LTV and drive conversions without constantly chasing new traffic.
📬 Email Automations via Klaviyo
We built and optimized a full suite of automated flows:
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Welcome Series – storytelling-based onboarding with product highlights and first-order discounts
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Abandoned Cart + Checkout Recovery – dynamic product blocks, urgency CTAs, and social proof
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Browse Abandonment – highly personalized product recommendations
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Post-Purchase Flow – cross-sells, product care tips, and referral incentives
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Win-Back Flow – time-based triggers with discounts tailored to previous purchases
These flows were driven by smart segmentation, A/B testing, and predictive sending windows.
📲 SMS Marketing Integration
Using Attentive, we complemented email efforts with:
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Real-time abandoned checkout alerts
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Exclusive time-sensitive drops
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Loyalty-based VIP offers
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Flash sale alerts synced with email campaigns
The dual-channel strategy created a consistent and personalized brand experience across devices.
🎯 Retention-Based Paid Ads
Rather than cold audience acquisition, we invested in retargeting past buyers and browsers with UGC creatives and collection-specific ads on Meta and Instagram. These campaigns reinforced our email messaging and helped re-engage high-intent customers.
💰 The Outcome
The results exceeded expectations across the board:
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Revenue increased by 33% YoY in Q1
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Mobile conversions exploded, with iPhone sales increasing 745%
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The returning customer rate hit 42.5%, a 7% increase, indicating strong brand loyalty
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Email & SMS flows generated consistent daily sales with minimal manual input
🧾 Summary
Within just 45 days, we turned this eyewear store into a retention-driven revenue engine, using automated lifecycle marketing and intelligent retargeting. The store now runs on a solid foundation of email and SMS funnels that continue to generate sales on autopilot.
💬 Client Feedback
"We went from chasing new traffic every day to seeing consistent orders from repeat customers. The automation flows not only saved us time, but they made our brand feel more premium and personal. Total game-changer."