πŸ•ΆοΈ Case Study: Scaling a Shopify Eyewear Brand with Retention-Focused Marketing

Client Industry: Eyewear & Fashion Accessories

Platform: Shopify

Services Used: Klaviyo Email Marketing Automation, SMS Marketing, Paid Ads (Meta & Google)

  • πŸ“ˆ Total Sales: $22,339.16 (↑33% YoY)
  • πŸ“Š Sessions: 17,990 (↑50%)
  • πŸ›οΈ Returning Customer Rate: 42.5% (↑7%)
  • πŸ“± Mobile Sales via iPhone: ↑745%
  • πŸ“± Mobile Sales via Android: ↑479%

We achieved these results in just 45 days by deploying a powerful mix of retention-focused strategies and full-funnel marketing automation. Our team built a robust infrastructure inside Klaviyo, combining advanced segmentation with high-converting creative to guide customers through every stage of the buyer journey.

We launched a complete ecosystem of automated flows including:

  • Welcome Series optimized for conversion and brand storytelling
  • Abandoned Cart & Checkout Recovery flows with urgency-driven copy and product-specific follow-ups
  • Post-Purchase Flows that encouraged upsells, product education, and review requests
  • Win-Back Campaigns that reignited interest from dormant customers using personalized offers
  • Browse Abandonment Flows to capture high-intent window shoppers

On top of the automations, we rolled out weekly revenue-generating campaigns focused on:

  • Product drops and exclusive limited-edition frames
  • Time-sensitive flash sales with SMS + Email dual-channel triggers
  • Social proof campaigns featuring UGC from real customers wearing the product
  • Segmentation-based content, like "Style Picks For You" and VIP-exclusive bundles

By pairing compelling creative with precise segmentation, we were able to dramatically lift customer retention and grow revenue with zero wasted effort. These fully automated journeys now operate in the background, converting, nurturing, and reactivating customers 24/7.